Student Exhibition & Campaign

FADA (faculty of art, design & architecture) Student Exhibition

Brief

To communicate and reinforce the brand of FADA and encourage attendance at the year-end exhibition. Required to conceptualise a below-the-line strategy to promote this prestigious event. Strategy should be in line with the creative nature of FADA and address the contexts and demographics of the target audience.

Concept 1

WHAT YOU SEE IS WHAT YOU GET/ DONT JUDGE A BOOK BY ITS COVER ?

This concept is based around the eye which acts as a head, which is 99% true - it shows that what you end up seeing/ judging at an exhibition is purely based on what you see.

"Eyes are the window to the soul" - and the soul of any exhibition is what you see and experience with the naked eye.

MEDIA STRATEGY: Indoor & Outdoor poster, digital invite, digital banner and signage.

Concept 2

Based on energy and how FADA is electric, ON, relevant and awake. The energy, imagination and design is all swiched ON and ready for its audience/ viewer . There are no limits everything is switched on when you visit the FADA exhibition.

MEDIA STRATEGY: Indoor & Outdoor poster, digital invitation, digital banner and signage.